PUBS - BOOST SALES WITH A JAMIE OLIVER INSPIRED EVENING GO ON, GIVE PORK A TRY!

Monday, February 09, 2009

BPEX is offering pubs an added incentive to put high welfare, quality pork on the menu! With free promotional material available including recipe booklets and promotional posters, customers will be more than tempted to give it a try.

Inspired by the recent Jamie Oliver TV programme, BPEX has eye-catching display material, as well as some tantalising recipe ideas for chefs and their customers.

There are three posters to choose from, each featuring a delicious and cost effective pork dish, as well as an accompanying booklet complete with recipes and advice on cooking pork.

So why not tempt customers with these delicious, Jamie inspired pork dishes and benefit from added interest and sales?
• Roasted Pork Belly with Chinese Five Spice and Spiced Apple Sauce
• Pork Shoulder Steaks with Parsley, Red Chilli and Apple Butter
• Rolled Shoulder of Pork stuffed with Pork Sausage, Apple and Sage

Tony Goodger, BPEX foodservice trade manager, says: “These fabulous dishes are not only tasty but because they use more economical forequarter cuts of pork, they are an excellent option for chefs looking for increased value for money. With Jamie Oliver creating an increase in the popularity of pork it really is an opportunity not to be missed!”

FREE copies of the posters and recipe booklets are available on request by emailing theresa.bignall@ahdbms.org.uk.


Notes to editors
BPEX Limited represents pig levy payers in England and works to improve the competitiveness and efficiency of the English pig industry. BPEX Ltd is a subsidiary of the Agriculture and Horticulture Development Board.

For further information please contact Toni Connolly at HD Communications Limited.
T: 01372 824206 E: toni.connolly@hdcommunications.co.uk